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Love doing hair, but don’t love how sparse your appointment books are?


Too busy? Feeling overworked, underpaid, or burnt the F out?

You’re not alone.

It’s time to go from stuck to successful.

From anxious to confident.

From plateauing to growing.

The Beauty Industry Badasses™ membership program has all the tools you need to grow your hair business like crazy.

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A fulfilling, profitable, and frustration-free career as a hair stylist can be yours.

It’s time to take control of your business, finances, and success.

Let’s face it…
Finding success in the beauty industry is hard.

Fortunately, you don’t have to go it alone!

Beauty Industry Badasses™ gives you exclusive access to the following:


You’ll unlock access to business-building online courses for hair stylists.

These courses are designed to help you establish, grow, and scale your business successfully.


Ongoing support, trainings, and check-ins are available to Beauty Industry Badasses™ members. You’ll get all the support, feedback, and guidance you need to be super-profitable.


Members get 24/7 access to a private members-only community.

You’ll be able to connect with other hair stylists who are striving to grow their businesses, too!

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Imagine waking up every day and feeling excited and confident about your business.

Imagine if you could eliminate the anxiety, worry, and uncertainty that comes with being a hair stylist.

As a beauty industry business strategist, I’ve helped many stylists get out of their ruts, overcome their plateaus, and become crazy-profitable.

Beauty school just doesn’t give you the tools you need to be super-successful.

You can figure it out on your own (but that’s going to take years of trial-and-error).


You can become a Beauty Industry Badasses™ member.


You want to know how to take your business to the next level, become more financially stable, and feel super-successful in the beauty industry.

You want to feel like your marketing, branding, and selling efforts are actually working.

Above all, you want your career as a hair stylist to pay off financially and emotionally.

Having spent over a decade growing my beauty industry business, opening a successful salon in my early 20s, and training other stylists on how to replicate my processes, I know the following:

  • It’s frustrating when your income relies on clients showing up, and no-shows leave a dent in your bank account

  • When your schedule is sparse you feel worried, defeated, and frustrated

  • Sometimes it can feel like you’re a slave to social media.


Luckily, I’ve personally dealt with all these challenges and know how to overcome them.

In fact, many high-earning hair stylists were once in your shoes.

I have been, and it sucks.

It really sucks.

Many stylists have to live with family, take on a second job, or go into debt to pay for color and products.

Again, I’ve been there.

It feels terrible to feel like you've hit a plateau in your professional growth.

You didn’t go into business for yourself to stress about finances, feel guilty taking a vacation, and live month-to-month.

You became a stylist because you want to take time off  whenever you want, become as financially successful as you want, and feel fulfilled in your career.

Truthfully, you’ve got a lot to lose if you don’t get your act together fast.


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My name is Caity Hubert. I am a business strategist for hair stylists who want to grow their clientele, become more profitable, and feel more successful in the beauty industry.

We both know that you’re not feeling rewarded in your career, and the way things are going now make it seem like you’ll never feel truly successful.

You work hard to make sure every client leaves looking amazing. Your technical skills are on point, yet your business is not growing like you’d hoped it would.

You don’t understand why, despite your best efforts, you still feel stuck.

Want to know what’s missing?

support, guidance, and accountability.

When you implement proven business, branding, and marketing strategies into your hair business, the guesswork and anxiety will start to melt away.


You’ll be able to focus on wow-ing your clients, keeping them happy, and upping your service dollars.

And with that financial success you’ll be able to have the freedom and flexibility that originally drew you to being a hair stylist.







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I’ve created an MEMBERSHIP program that takes the guesswork out of building a steady, quality, and profitable HAIR BUSINESS.

And it’s freaking awesome.

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If you’re a hair stylist who is looking to grow OR SCALE YOUR BUSINESS…

Beauty Industry Badasses™ was made for you.

Listen, Beauty Industry Badasses™
is NOT your average membership.
It includes all-inclusive access to coaching, courses, and a private membership community to ensure your investment pays off like crazy.


Need feedback on an email you’re about to send to clients? Done.

Want clarification on a strategy outlined in the program? I gotcha, girl.

Want to celebrate and humblebrag about how awesome your business is doing since investing in Beauty Industry Badasses?

The other members and I will cheer your successes!

beauty industry badasses™ includes access to an exclusive group for paid members only.

This group includes coaching and training opportunities
valued at well over $799/month…

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once a month, we will set attainable business goals as a group.

you’ll recieve the education, support, and guidance you need to make them a reality.

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I believe continuing education is crucial to any stylist’s success.

The industry is always growing and changing, and you’ll have access to new and relevant technical and business-building trainings every other week.

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once a week i’ll do a livestream to encourage and coach you (if you need it).

This is a great chance to get one-on-one support for you and your business’s needs.

What courses are included with my membership?

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$1,000 in 30 Days
($99 Value)

Discover five proven strategies to quickly increase cash flow.

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Crush that consultation
($199 Value)

improve your communication with clients to increase satisfaction, sales, and 5-star reviews.

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Beauty Biz Makeover
($99 Value)

Get on the right path to mastering your marketing and branding.


FULL book blueprint
($399 value)

module one: attract

  • Discover the most effective ways to fill your books with ideal clients

  • Master your marketing

  • Start attracting new clients without wasting hours on social media posts that don’t work.

Module two: connect

  • Ensure that every client who walks through your salon doors feels welcome, safe, and trusts you

  • Discover how to communicate with your client so you can effectively discover and solve their hair needs

  • Quickly gain the trust and respect of your clients and position yourself as a pro no matter what your skill level.

module three: impress

  • make sure your clients are “wowed” by your work every single appointment

  • discover how to stand out above other stylists and ensure your clients stay loyal to you

  • learn strategies to follow-up with clients and boost your retail sales, referrals, and upsells effortlessly.

module four: retain

  • discover how to get referrals rolling in on auto-pilot

  • gain confidence that clients will pre-book over and over, staying loyal to you

  • become super-profitable, successful, and confident in your hair business!

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Beauty Biz boost
($699 value)

We'll start your Beauty Biz Boost™ by ensuring that you...

  • Have a mindset and attitude that's ready to attract more income and more clients

  • Have rock-solid financial foundation that can support a growing business

  • Know how to goal-set, plan, and track your progress to skyrocket your career.

After your schedule starts to fill up, you'll be ready to instantly make more income by ensuring that your salon guests have a 5-star experience with you.

You'll discover how to effectively communicate with your clients, ensuring that you...

  • Not only meet, but exceed, their expectations with your technical skills

  • Can effortlessly suggest and upsell additional products and services

  • Start unlocking additional income through asking the right questions.

We will make sure you have the right tools to become an in-demand stylist that people love, can't wait to see again, and rave about to their friends!



Master the behind-the-scenes stuff to make sure that your...

  • Pricing is on-point and profitable

  • Business is free of potentially costly mistakes and expenses

  • Budgeting, bookkeeping, and accounting systems are in place and easy to stay on top of.

Discover how to...

  • Create and cultivate a visually beautiful, professional, and personalized brand that fits YOU and your strengths

  • Ensure your marketing efforts are profitable and helping you grow your clientele

  • Learn exactly what marketing techniques and strategies actually work.

After this program, you'll LOVE going into the salon every single day knowing that...

  • Your color inventory system is on-point and you'll never run out of what you need

  • You're able to stay on time and stress-free, even on the busiest of work days

  • You will save time and eliminate expenses by automating tasks that are normally time-consuming.

Be certain you are making a great impression on potential and current clients by...

  • Optimizing your social media pages

  • Determining where you should be spending your time online, and what platforms are a waste of time

  • Finding out how to make gorgeous graphics and write amazing copy for emails and posts.

We will also make sure that your website...

  • Looks amazing, "wow-ing" potential and current clients

  • Answers all necessary questions to visitors

  • Is on-point with your brand and looks super-professional.

You’ll be ready to take your hair biz to the next level by discovering how to...

  • Utilize events and local resources to your advantage

  • Position yourself as a beauty industry professional

  • Start generating passive income (aka learning how to obtain sales when you're not actually at the salon doing hair).

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In addition to other benefits included in Beauty Industry Badasses™
you’ll get the following exclusive bonuses
after 30 days of membership (valued at $600):

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discover how to choose colors, pick fonts, and create graphics that will make your marketing stand out and get noticed.

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DISCOVER simple strategies to get more clients on your books during slow months and lulls. you’ll never see dreaded empty appointment books again!

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Finally master your budgeting, pricing, and inventory management systems. Feel confident in your ability to manage money wisely.

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wondering if it’s time to double-book, hire an assistant, or open your own salon?

this bonus will give you all the information you need to take those next steps successfully.

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jealous of stylists who have a gorgeous website? Well, you can have one, too! And I’ll show you how to make an amazing website in only one hour.

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Tired of spending hours on time-consuming tasks like inventory, ordering, and responding to emails?

Discover tips, tricks, and tools to save you precious time through automation (even if you’re not tech-savvy).

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Just imagine…

  • Never having to worry about being able to afford rent, supplies, and other expenses ever again

  • Looking at your future books and seeing them full of clients you enjoy

  • Feeling confident in your business-building skills and knowing you rock at selling, referring, and pre-booking your clients.

You could be the best, friendliest, and most talented stylist in the world…

...but if you’re struggling to get clients or feeling burnt out you’ll never feel successful.

Beauty Industry Badasses™ will help you master the art of growing a steady hair business.

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Seriously...what the heck are you waiting for?

Let’s grow your hair business!

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(Frequently Asked Questions)


Everything included in your membership is valued at well over $3,000. However, I offer three accessible and affordable membership plans.

You can get started for as low as $99 today!

Lifetime memberships can be purchases for a one-time payment of $990 or twelve monthly payments of $99.


You can pay month-to-month for $149/month and cancel at anytime.


While I cannot legally guarantee that you bank account balance will rise (you can thank my lawyer for that), I'd be SHOCKED if it didn't.

Many stylists I work with have doubled their revenue after working with me. Some of them did just that in only 4 weeks!

If you don't see a change in income, it's probably because you skipped modules or aren't actually making an effort.

However, I do offer a 30-day risk-free purchase policy for lifetime members. You’ll have 30 days from the day you sign up to try the program on for size. If you actually put my blueprint into practice and don’t see results, you can email me and we will give you a full refund.

Month-to-month members can cancel at anytime without penalty

I never EVER want anyone to have buyers remorse. (Again, I'd be shocked if you did.)


The short answer is NO.

I know social media marketing is pushed on hair stylists like crazy these days…

...and I also know that other popular courses and programs for hair stylists are highly, if not solely, focused on social media marketing.

Here’s the media marketing is NOT the answer to all of your problems.

In fact, many stylists who have “mastered” social media marketing are really good at getting new clients..

...but totally suck at impressing and retaining them.

So, yes, we cover social media marketing in the course. But this program also covers the BIGGER, broader picture.

Not only will you discover how to attract new clients, you’ll become a pro at impressing and retaining them EFFORTLESSLY so you don’t EVER have to scrounge and scramble for more new clients.

Let’s streamline and automate your marketing efforts so you can spend more time caring for your clients...not getting a headache from trying to master social media.


Here's the deal.

I know I'm not the only mentor for hair stylists out there.

I know there are people who have been in the game longer than me.

So what makes me so special?

For one, I still do hair behind the chair. This may not seem super-important, but it really is.

The fact that I still do hair means that I'm practicing what I preach. I know the ins-and-outs of the industry, and can relate to self-employed hair stylists and their struggles because I AM ONE OF YOU!

Furthermore, I'm super-straightforward. Some people may say I'm intimidating or have a case of RBF. While the resting bitch face part of that last sentence is true, I'm really one of the most genuine people you'll ever meet. I don't sugar-coat things. I'm totally results-driven, and I WANT YOU TO BE SUCCESSFUL.

So if you want a career coach who is all smiles, rainbows, and encouragement...I may not be your gal. While I can totally offer those things, I'll also give you a little tough love when you need it.

Because guess what? Tough love ain't such a bad thing. And if you want RESULTS (and fast)...I'm ready to help with that!


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You can feel extra good about your purchase!

I donate 10% of all membership fees from Beauty Industry Badasses™ sales to the American Cancer Society’s Look Good Feel Better program.

This program is near and dear to my heart, and I’m proud to be able to contribute to and support a program that utilizes cosmetologists in such a positive way.

Look Good Feel Better’s website states that the program, “holds group workshops that teach beauty techniques to female cancer patients to help them combat the appearance-related side effects of cancer treatment”.

Your enrollment in Beauty Industry Badasses™ not only helps your business,
but helps women going through cancer treatment feel beautiful!

How awesome is that??

Getting and keeping clients is absolutely crucial to your success as a hair stylist…

...and this program will teach you everything you need to know about attracting, building, and retaining your dream clientele.

I’m so confident this program will change your life and career for the better, I’m backing it with my 30 day risk-free purchase policy.

lifetime members can try the program out for up to 30 days.

If you can prove that you did the work and it didn’t work for you, i’ll issue a refund.

(FYI...this is not a “I bought it and forgot about I want my money back” thing. You gotta try it!)

Here’s the deal...this program works.
will see results.

(Note: month-to-month members can cancel at anytime without penalty.)

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Here’s what you’ll gain from your beauty industry badasses™ membership:

  • The skills to effortlessly grow your clientele

  • The ability to upsell services and suggest retail without feeling like a salesperson

  • Confidence in your business-building skills

  • Strategies to grow your income and become more profitable

  • A hair business you’re finally proud of.


So who the heck created this thing?

Hi, I’m Caity, the creator of the Beauty Industry Badasses™ for hair stylists.

I created the Beauty Industry Badasses™ membership for talented (but frustrated) stylists who are ready to take control over their business and see dramatic and immediate growth.


I’ve been an employed stylist, a booth rent stylist, and am now a salon owner. I’ve seen the industry from all three sides, and I’ve dealt with every frustration and challenge you can imagine.

I constantly come across kind, talented, and driven stylists who are missing key parts of their business practices, therefore preventing them from seeing the growth they are capable of.

My goal is to draw from my own experiences to fill in the blanks, give you clarity and direction, and watch your business grow.

With the Beauty Industry Badasses™ program, you’ll finally have the resources you need to grow, thrive, and succeed in the beauty industry.

It’s not just about doing good hair, promoting yourself, and getting your clients to like you. It’s about combining those three things, and more, in an effective and repeatable way.


In contrast to other classes for hair stylists, Beauty Industry Badasses™ gives you all the tools required to make your dreams a reality.

At the end of this course, you will fell like a well-rounded, balanced hair stylist with the potential to achieve anything you want.

You won’t have to sit in a classroom on your day off spending hours on just one component of your skillset. Rather, you’ll be able to work at your own pace to improve all aspects of your in-salon systems.

I’ve designed this program to give stylists a clear-cut plan of action for dramatic success in the industry.

With my program, you won’t need to invest in multiple classes that require travel.

This is the only business-building membership
you'll EVER need.


You won’t leave with unanswered questions or experience buyer’s remorse.

This program is essentially a decade of experience, reading countless books, and taking expensive classes rolled into one package with a pretty pink bow.

Don’t miss this chance to take control of your income and build your dream clientele!

You’re ready for Beauty Industry Badasses™ if you genuinely love doing hair, are willing to put in time and energy to see growth, and you love the idea of a positive and encouraging community.

This membership may not be right for you if you don’t really like being a hair stylist, your technical skills need a lot of work, or you don’t believe that you have potential to grow.


You have the potential to be a super-successful hair stylist.

You just need support, guidance, and coaching.

That’s what Beauty Industry Badasses™ is for.


It’s time to enroll now and change your business forever.



Everything included in your membership is valued at over $3,000
…but you can get started for as little as $99 today!


Pick your membership plan below:

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Note: Lifetime memberships come with a 30-day risk-free purchase policy.
Monthly members can cancel at anytime.


Membership includes…

✓ 24/7 Access to a private members-only FB group ($99/month value)
✓ Coaching opportunities including monthly goal-setting sessions, bi-weekly advanced trainings, and weekly check-ins for coaching and accountability ($799/month value)
✓ Access to online courses Crush That Consultation, Beauty Biz Makeover, $1,000 in 30 Days, Full Book Blueprint, and Beauty Biz Boost ($1,495 value)
✓ Six exclusive bonuses after 30 days of membership; Beautiful Branding, Financial Success for Hair Stylists, One Hour Website, Fill Your Appointment Books, Scaling Your Hair Biz, and Business Automation for Hair Stylists ($600 value)
✓ Risk-free purchase policy.